Two years ago, lift tests weren’t something OLX Group even talked about. Today, lift tests, which measure the incrementality of a marketing channel or advertising tactic, are in heavy rotation at the ...

There is a better way to measure incrementality in market mix, writes Mutinex CEO and co-founder Henry Innis. When it comes to efficiency in advertising, marketers have placed their faith in “lift ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. At Precis, we’ve run many ...

They track users who click their ads and measure how many of them made a purchase within a certain period of time, called conversion window. It works particularly good for SEM campaigns. We believe ...

An accident in which 11 men were allegedly used as human weights to test a lift from the 45th floor is being blamed on the lift contractor. The incident occurred last Friday at the Abraj Al Lulu site ...