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People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Analytics have taken hold in modern American society, with so-called Big Data helping to disrupt everything from politics and baseball to the ads you’re being fed on this very browser. Collecting, ...

As rapidly growing amounts of data are created and used in industry and research environments, there is an increasing demand for people who are able to pursue data-driven thinking and decision-making ...