As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program ...

B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an invitation, they’re starting the buying journey on their own, gathering ...

The “Live in 45” strategy and implementation program takes place through a 6-week guided implementation of an actual campaign that each participant will develop for their company. Between sessions, ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Are you a print subscriber? Activate your account. By Kurt Kaufer - 3 hours 7 min ago By Alexandra Jardine - 3 hours 7 min ago By Jon Springer - 4 hours 7 min ago By Ethan Jakob Craft - 4 hours 7 min ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Not all of the leads you receive will be ready to buy right away. Some will take a few weeks, a few months or even longer before they will be serious about making a purchase. That’s why you need a ...

The marketing team had become very good at creating responses to multi-channel marketing programs. So good in fact, that the top of the sales funnel overflowed with leads to the point that it was ...

Lead nurturing is perhaps the most important part of the customer journey. It’s essentially building relationships with potential clients even if they’re not currently looking to buy a product or ...

If your company's mission is to improve ROI, you probably invest countless hours in generating qualified leads. But, despite these efforts, your organization might struggle to generate the desired ...

86.3% of marketers with established lead nurturing campaigns say their efforts have been effective in growing their pipelines and revenue. But if your lead generation campaigns aren't performing as ...

One of the most reliable levers for revenue growth sits early in the guest journey – in how a hotel engages people who have ...