Although pursuing sales leads is essential to any savvy marketing strategy, not all new customers are the result of active lead seeking. In some cases, a compelling lead capture form smartly placed on ...

Getting leads for new business is one of the essential tasks for any travel advisor, and one of the new training sessions at this year's Cruise360 conference offered a template for creating ...

Many websites do a horrible job of capturing leads. Businesses think that slapping a "Contact Us" or "Sign Up for Our Newsletter" Web form on the homepage of a website is compelling enough to get ...

In the screenshot shared in the tweet above, you can see how the new ad extension works. It’s designed to attract customers with a compelling call-to-action, in this case a special offer, which can ...