Apple Intelligence isn’t turned on by default, You need to enable it to get started and can turn it off at any time. To get going, open Settings (System Settings on Mac), then select Apple Intelligence & Siri. On the next screen, tap Get Apple Intelligence.

You’ll be prompted to set up Apple Intelligence right after upgrading to iOS 18, but if you need to set it up later, head to Settings in iOS: Tap More for Your iPhone, and then Set Up Apple Intelligence. You’ll get an explanation of some of the AI upgrades you can use, and a short demo of how they work.

A pple has incorporated AI features into its operating systems for years, but Apple Intelligence marks the first real generative AI capabilities -- and they're front and center. B

Apple is on the cusp of an artificial-intelligence-fueled “golden era of growth,” Wedbush analysts argued Thursday as they raised their price target on shares of the tech giant. The analysts increased their price target to $325,

Wedbush raised its price target on Apple Inc (NASDAQ:AAPL) to $325 from $300 banking on transformative AI-driven iPhone upgrade cycle poised to fuel growth into 2025. The brokerage maintained its "outperform" rating,

Wedbush maintained its Outperform rating on Apple (NASDAQ:AAPL) and raised its price target on the stock to $325 from $300, noting that "a golden era of growth for Cupertino is now on the horizon into 2025.