First there was RedLaser, an app that turns your iPhone into a barcode scanner. Now just about every smartphone can do it, but what about those approximately 70 percent of U.S.-based feature phone ...
The use of barcode readers as a transaction and marketing tool¬–a mobile-commerce method popularized by early movers such as Starbucks Inc.¬–is getting a shot in the arm from a new American Express Co ...
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