LEGO World's Gold Bricks

Lego Unveils Smart Play

Not even a power button — Lego’s smart brick could breathe new life into popular sets

Lego just introduced a Smart Brick toy that opens up a whole new world of play possibilities for brickheads. But what is it?

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Lego Smart Play hands-on: Using Smart Brick technology to get kids to play together

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Lego Unveils Smart Play: Bricks That Respond To Kids Playing With Them

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Lego unveils tech-filled Smart Bricks - to play experts' dismay

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.

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Lego launches Smart Brick and high tech Star Wars toys at CES 2026 in Las Vegas

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Lego’s new Smart Brick is reinventing how kids play

1don MSN

Lego's smart new 2x4 Smart Brick packs a custom ASIC, speaker, and synthesiser created by 'an expert team from the worlds of video gaming, computing... and more'

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a TIE Figher set, as well as a Throne Room Duel set featuring Luke Skywalker and Darth Vader battling in front of a cackling Palpatine. Those twin lightsaber duel tags sure are going to be a whole lot of fun to play with.

Lego unveils its most ambitious product in 50 years to fight screen addiction

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform that aims to peel children from their phones and draw them back into physical play.

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Lego Gives Its Analog Bricks a Digital Brain—With No Screen Time

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge wirelessly and stay powered even after years of no use. LEGO claims one of the mai

Decrypt

Lego Debuts 'Smart Brick' at CES, Bringing Light, Sound and Silicon Into the Classic 2x4

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star Wars.

FOX59 News

Bricks in the Six assembling Canada’s largest LEGOⓇ fan event with 300+ builders from around the world

MISSISSAUGA, ONTARIO, CANADA, November 3, 2025 /EINPresswire.com/ -- The 4th annual Bricks in the Six, Toronto's highly anticipated annual LEGO ® fan event, returns ...