You've likely been exposing your kids to music since they were born—singing to them; gifting them a toy xylophone (and then hiding it when it drove you insane); playing your favorite songs in the car.

In 2016, a pair of 19-year-old pals from Winnipeg appeared on the reality television show Dragons’ Den—Canada’s version of Shark Tank—to seek funding for their music streaming startup, Musi.