McVitie’s Jaffa Cakes is a much-loved British icon, but the snack brand was losing relevance with younger consumers. In 2023 alone, there was no above-the-line media spent on Jaffa Cakes, at a time ...
UK television watchdog the Independent Television Commission (ITC) has decided to uphold complaints from several viewers about a television advertisement for McVitie’s Jaffa Cakes. The viewers had ...
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