As a behavioral economist, Dan Ariely studies the way people make economic decisions. His conclusion? We don't do it the way economists typically say we do. Instead, he finds, humans are "predictably ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

I have just given you $78. (I’m a generous guy.) Now I’m giving you a choice: you can enter a lottery where you have a 75% chance of losing that $78 and a 25% of keeping it, or you can hold on to $20 ...

Dan Ariely, a professor at Duke University who's widely considered one of the most prominent leaders in the field of behavioral economics, shared his perspective on the surprise presidential victory ...

Editor’s Note: Dan Ariely, a noted behavioral economist at Duke University and author of Predictably Irrational, is different from many of his economist colleagues. Ariely studies irrationality in ...

For roughly two decades, the new science of behavioral economics has been challenging what economists call “rational choice theory.” Rational choice theory described that primate species called Homo ...

How do human choices, biases, and behaviours shape our economy? This week Amol speaks to Nobel Prize winning behavioural economist Professor Richard Thaler about his theories that dive into the ...