I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...

Custom market research has always been notoriously slow and costly to conduct, often requiring many months and significant investments. As a result, marketers have made many strategic decisions ...