Hyundai Staria Facelift / Courtesy of YouTube Channel "Healer TV"" > Hyundai's upcoming Staria Facelift is steadily revealing ...

Yesterday’s Super Bowl is far from the only tentpole sports game on marketers’ media plans. Take Hyundai, which is making live sports a cornerstone of its paid media budget this year, without the ...

Hyundai owns two of the 10 most-seen auto ads of 2024 (No. 1 and No. 10), both promoting its Getaway Sales Event. Hyundai: Summer: Add More Joy and Hyundai: Add More Joy had shorter airing windows ...

Hyundai considers itself to be a challenger brand, so the need to keep raising brand awareness means it can’t afford to completely scrap broad, demo-based linear buys – but it has to strike a balance.

Hyundai spent 12 of the past 14 years putting big-splash commercials in the Super Bowl, but in 2021, it wanted to make a similar impression on consumers over a more sustained time period, Angela ...