In my last article, I told you how to break up writer’s block. If you haven’t read that piece, go back and do that now. The Web Requires Better, Different Writing When writing any sort of electronic ...

Category pages are an integral part of any e-commerce website. As topic pages for a group of products, category pages help your customers navigate your website to easily find the products they want.

If you’re often developing content for your brand or business, a well-thought-out roadmap of content is a must. Especially if you’d like your content to be a part of your sales funnel. If you don’t ...

Employee bios on the company website highlight the staff's qualifications. Information about the employees gives customers a sense of trust in their abilities and expertise. A well-crafted bio needs ...

The biography you write for a company or personal work-related website acts as a form of advertising that can help colleagues, a current or potential employer or clients to quickly determine if you're ...

The language you use when writing your content has a major impact on how people perceive your website and the information you have to offer. As a whole, Case Western Reserve uses language that ...

Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely ...

Your website is ready for the next level, and it’s time to hire an SEO writer to give your content a major boost and start ranking higher with search engines. But should you hire a content writer or a ...

Brands looking to drum up attention (and website traffic) often turn to newsletters. When done right, a newsletter can pique the interest of current and prospective customers. Of course, the “right” ...

In my experience, people generally read two things: The headline and the first sentence. Remember when your English teacher would mark some of your sentences as a “run-on?” If you struggle with not ...