Too often, companies create buyer personas, but are not sure how to write blog content that caters to them. While there are several aspects to consider when writing to your buyer personas, there are ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Would you believe I've written thousands of articles over the past decade and a half? Each time I write a new article, I have to find a way to make the subject fresh again. I want to ensure that my ...

Content marketing isn't going anywhere without content. But business writing is hard - and the stats on how to be effective can be confusing. Here's my review of fresh writing data. Do you consider ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

It's been estimated that approximately 2 million new blog posts are published each and every day. This puts a ton of pressure on business owners and bloggers who want their content to actually get ...

In my experience, people generally read two things: The headline and the first sentence. Remember when your English teacher would mark some of your sentences as a “run-on?” If you struggle with not ...

“You don’t write because you want to say something, you write because you have something to say.” --F. Scott Fitzgerald Why do you write? Or better yet, why do you want to write? Is it because, as ...