Too often, companies create buyer personas, but are not sure how to write blog content that caters to them. While there are several aspects to consider when writing to your buyer personas, there are ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Would you believe I've written thousands of articles over the past decade and a half? Each time I write a new article, I have to find a way to make the subject fresh again. I want to ensure that my ...

The content you publish represents you. Content is one of the most important aspects of your marketing strategy—arguably the most important. Content is the food that Google eats and what allows your ...

Content marketing isn't going anywhere without content. But business writing is hard - and the stats on how to be effective can be confusing. Here's my review of fresh writing data. Do you consider ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Putting together a portfolio can feel like a big task, right? You want it to show off your best work, but also make people ...

Founded SEO National in 2007, helping NBA teams, INC & Shark Tank featured websites show higher on search engines without paying for ads. You’ve decided to hire a search engine optimization company to ...

“You don’t write because you want to say something, you write because you have something to say.” --F. Scott Fitzgerald Why do you write? Or better yet, why do you want to write? Is it because, as ...