Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here’s how you can use that insight to write emails they actually want to open. Many Gen Zers actively check ...

Strong subject lines are crucial — a compelling subject line sparks curiosity and increases your open rates. Each email should center on one clear idea with a consistent call to action to avoid ...