When you’re reaching out to a mass email list with your business offering, the last thing you want is to see that your last email blast didn’t make it to the full audience you aimed for. These email ...

Many marketers have questions about their website’s bounce rate. Is bounce rate a vanity metric or one that really matters? Is a high bounce rate always bad? And if it is, what should you do to fix it ...

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a ...

Bounce rate calculates the percentage of visitors who arrive on a website and leave after viewing just one page, without engaging further or visiting other pages on the site. According to Google ...

Did you know that two bounces for every 100 emails put your campaigns at risk of landing in spam? When your emails go to the junk folder, it’s a huge waste of your sales and marketing efforts. Bounces ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When you access Google Analytics, which, according to w3techs, examines over half the ...

Google will start deleting inactive accounts soon. For businesses like yours, that means many Gmail contacts will probably bounce. Here’s how you can avoid that – and keep your business emails landing ...