If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New ...

COVID-19 is back, and so are other seasonal viruses. One of the things people are getting confused with is whether their symptoms are of common cold, flu, or COVID? Is there a way to tell which one do ...

Every chief marketing officer worth their salt knows the importance of having a brand stand apart from the competition, to be unique in the eyes of the consumer and get recognized for it. After all, ...