As creative tools become faster, cheaper and easier to use, the market is filling up with work that looks fine on the surface ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When people hear the term personal brand statement, they often ...

Many founders actively avoid becoming the “face” of their brand and want their company to become the undisputed industry authority, not themselves. Founder branding doesn’t require ego-driven ...

Treat your brand like a long-term financial investment, focusing on strategic, high-ROI moves that build equity, consistency and trust over time. Most small businesses either overspend on branding ...

Your audience might be coming from a chatbot. Learn how to get your brand cited where it matters. Here’s how to show up in AI search results. There’s been a lot of talk recently about whether large ...

Your business exists to serve people. After all, you’re not building in a vacuum, and your business doesn’t grow in silence. You want to be seen, talked about, and remembered—for the products you’ve ...

Branding is no longer just about logos and slogans. Companies are embracing new strategies to stay relevant, connect with audiences and build lasting loyalty. Whether it’s by leveraging technology, ...

I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.

Personal branding is a crucial aspect of professional development these days — but it can have an impact on more than just your brand. We asked industry experts to share how building a strong personal ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...