Using MRI scans, researchers found that participants’ patterns of brain activity were alike when looking at certain colors. But people can still experience those colors differently ...

* Purple is a non-spectral color created by the brain from red and blue signals * Individual differences in eyes and brain make each person see colors uniquely * All colors we //perceive, including ...

A new study published in The Journal of Neuroscience suggests that the human brain responds to colors in a way that is ...

Researchers shot lasers into brain cells and triggered illusions on demand—a breakthrough that’s rewriting how we see the ...

A new study by biomedical engineers and neuroscientists shows that the brain's visual regions play an active role in making sense of information. When you see a bag of carrots at the grocery store, ...

The average human eye can see as many as 10 million variations in color, according to some estimates, from purest gray to laser green. Now scientists say they’ve broken out of that familiar range and ...

Researchers at the University of California, Berkeley, claim to have found a new color. The caveat? You can’t see it. Not unless you have a laboratory fitted with a complex laser system that’s cued ...

Daniel Joyce does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...