The fragrance experts weigh in on the dos and don’ts of getting the most out of each scent spritz. Sahina Ibrahim, the founder of UK-based Nuhr Home, which specializes in Oud fragrances, adds: “Think ...

If you invest in a great fragrance, it’s natural to have certain expectations. You want it to smell great on your skin for as long as possible, but you also want to know that the last spritz will ...

Two expert perfumers share how to make your scent last from morning to midnight. From hydrated skin to smart layering, these tricks keep your perfume from fading fast. Apply on pulse points, spritz ...