Creating content for your business is an essential foundation for all successful marketing efforts. Your brand's content is meant to tell your story and connect you on a profoundly deeper level with ...
CEO of Judi Hays, Inc., LinkedIn marketing strategist and author of Elevate, Expand, Engage - a Refreshing Approach to Winning on LinkedIn. Creating content for LinkedIn is one of the most impactful ...
While being extremely valuable to business success, B2B content is also extremely challenging for marketers to execute properly. The problem is twofold: Targeting. Unlike B2C content where you usually ...
Content pillars define your niche, guide and speed up your content creation process and ensure that your content is more strategic. I used to post content on a whim whenever I had an idea. The problem ...
AI-generated videos are already here, and this machine is unstoppable. According to a Wistia report, 41% of videos will be created with AI in 2025 — double the share from last year. AI now plays a ...
When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks. ChatGPT is top of mind for many people in the content creation ...
Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...
As much as people engage with marketing options like social media and digital ads, TV commercials still are a highly effective way to reach consumers. Even today, TV is the most trusted form of ...
If marketers could find a silver lining from the challenges we’ve faced since March, it would be that we’ve slowed down to focus on customer engagement. If marketers could find a silver lining from ...
Here's how to use AI to generate videos, avatars and interactive content on a platform built for a wide range of audiences. Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at ...
Every end goal can call for a different kind of content. For example, you might need content that’s designed to move people closer to a sale, make you more memorable (branding), or help you maintain ...
17hon MSN
I'm a 26-year-old Google engineer who spent a year transitioning to an AI job. Here's how I did it.
Maitri Mangal said she took AI courses daily and still spends hours every week learning about new AI-related material.
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