Hip-hop beat-makers are usually unseen. Not all sample-based producers are as reclusive as the torch-bearing loop artist Madlib, but even the most prominent among them are part of the backdrop. After ...
The cereal brand’s new campaign turns decades of rap shout outs into a full blown creative movement with jewelry collabs, street art and a reminder that sometimes culture finds you first. For years, ...
There’s a raw energy in the air—a palpable, jittery anticipation as the old guard of hip-hop production gets tossed aside by the relentless force of technological innovation and cultural upheaval.
BATTLE CREEK, Mich., Nov. 10, 2025 /PRNewswire/ -- Did you know Kellogg's® Froot Loops® has been name-dropped in more than 1,000 hip-hop tracks across generations1? To celebrate hip-hop's creative ...
High school sophomore Vikas Prasad has one main goal: score a production placement with a major rap artist before the end of the school year. When he’s not in class, the 16-year-old spends most of his ...
Apple music loop-maker Big Fish Audio has released two new GarageBand and Logic compatible loop collections — Club Hip Hop and Glitch Hop. According to the company, Club Hip Hop ($49.95) includes all ...
Hip-hop at it's core is lyrics on a beat, with both being vital for the final product. Throughout the genre's history, there have been some truly incredible beats that turned producers into stars, and ...
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