Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. The fabled NBA coach Red Auerbach once quipped, “You can’t teach height.” This, ...

The average American is subjected to thousands of ad impressions each day, from the margins of a web browser to commercials on TV, to the tallest billboards towering over city streets. It's a ...

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UCL (University College London) researchers have found the first physiological evidence that invisible subliminal images do attract the brain's attention on a subconscious level. The wider implication ...