“Rig Advisor” delivers real-time in-store recommendations, artist-inspired tone matching, and simplified gear guidance for musicians at every level Guitar Center, the largest musical instrument ...

Guitar Center has ushered in a bold new era for its physical stores with a new innovation that leverages AI in a bid to blur the boundaries between online gear shopping and the physical store ...

The 300-store Guitar Center chain recently appeared on Moody’s and S&P Global Ratings’ distressed retailers’ list. The company remains highly leveraged with debt coming due after exiting Chapter 11 ...

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

If it weren't for the Beatles, Guitar Center might still be the Organ Center. That was the name of the store Wayne Mitchell founded in 1959 in Hollywood, California. As the name suggested, it sold ...

Guitar Center CEO Gabe Dalporto already faces the challenge of steering the guitar gear retailer through uncertain waters in the face of a digital market boom, but he’s also faced with the challenge ...

Musical instrument retailer Guitar Center recently filed bankruptcy, but plans to continue operating its nearly 300 stores, including one in Lancaster Township’s Manor Shopping Center. The Nov. 21 ...