AI, including AI Overviews on Google Search, can hallucinate and often make up stuff or offer contradicting answers when asked in two different ways. A new job listing suggests that Google is hiring ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

If Google has already moved past its most perilous legal challenge and wiggled out of the perception of playing catch-up to its rivals, the remaining question is one of search economics: How can ...

Google search is expanding how its newest feature, the AI Mode, works by rolling out a new personal intelligence update. The update enables the tool to provide answers to complex questions with more ...

Unless you live under a rock, you’ve probably seen that Google Search has been showing “AI Overviews” at the top of its search results. These AI-generated summaries have been around for months now, ...

Generative Engine Optimization (GEO) is the marketing category focused on improving brand visibility in AI-generated answers. While SEO enables retrieval and AEO enables extraction, GEO defines the ...