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There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of ...

Google Ads is testing a new AI-generative solution for help guides and answers. Google is inviting some advertisers "to try AI-generated answers in help guide," it emailed some advertisers. This is in ...

Google has released a new Google Ads PDF guide for RSAs, responsive search ads. The new guide is a 9-page PDF document that can be downloaded here. Responsive search ads let advertisers create an ad ...

Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated ...

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid campaigns. The convergence of rising privacy concerns and regulation ...