The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and general manager of ads and commerce, described Google Ads in a blog post ...

Google Search is a prime example of a service that was once the best in the world but has since been bled by a thousand cuts ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

As the company explained, text ads on the search results page will soon appear together with a single "Sponsored results" ...

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. Sitewide tags are essential to understanding how customers ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Google AdSense added a new breakdown option named Confirmed Click status breakdown. This breakdown is available on all your ...