Golftec, the franchise golf instruction center business that’s produced more than 7 million lessons at nearly 200 worldwide locations since it was founded in 1995, isn't just holding steady in an ...

True Spec Golf Master Fitter Kevin O'Connell explains why the golf ball is so important to ever golf club fitting.

Club Champion is one of the fastest-growing businesses in the golf industry, with plans to have 80 stores by the end of the year. As more retailers eschew brick and mortar stores to focus on ...

Building the perfect driver is an inexact science. “We’re in the business of managing the miss,” says Kris McCormack, VP of tour and education at True Spec Golf. “We look at a variety of checkpoints ...

The USGA continually tests golf equipment for conformance to the Rules. Without such rigorous equipment testing and research programs, advances in technology could soon overtake skill as the major ...

You still have to swing the club yourself but technology has had a huge impact on golf in the last 15-20 years. Changes in clubs, balls, shoes and the equipment that helps make the game easier and ...