Cesar Gueikian on building the SG Kirk Hammett played to honour Black Sabbath and how his designs might shape future Gibson releases

The Gibson CEO on his guitar-making journey, from early missteps to making the SG Hammett rocked at Back To The Beginning, ...
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Kirk Hammett’s mystery SG from Back to the Beginning was built by Gibson CEO Cesar Gueikian

Eagle-eyed viewers of Back to the Beginning over the weekend will have spotted that Metallica’s Kirk Hammett was wielding a mysterious – and gorgeous – Moon Burst Gibson SG during the band’s spot. Its ...
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The hardest part of building a Gibson guitar from scratch, according to CEO Cesar Gueikian

Gueikian has spent around three years learning and building guitars under the CEO Series – and one of his most recent builds ...