Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Coventry police said a person was in custody after a stabbing on Friday. Vehicle fire breaks out on State Road in Westport A vehicle fire broke out in Westport on Friday morning. Firefighters deal ...

I often think about the kind of managers my children’s generation will become. Generation Alpha—who will begin entering the workforce in the coming years—will be the first to grow up with AI not as a ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...