Add Yahoo as a preferred source to see more of our stories on Google. LSE researchers say Gen Alpha will talk, not type at work—they predict that voice notes will make keyboard practically obsolete by ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...