Still, brand unity is here, and now we have something of a tech marriage. HP bought the HyperX brand back in 2021, and now it ...

Audeze states that powering the Maxwell 2 and its improved audio performance under the hood is the brand's patent-pending ...

At CES 2026, HP announced that it is uniting HyperX and OMEN under the HyperX gaming brand along with new PCs and peripherals ...

After relaunching its Area-51 brand with a new 16-inch laptop in 2025, Alienware is teasing two new laptops at CES 2026 in an ...

Miri is a creative writer with a passion for gaming and animation. She started gaming way back in 1994 on the Super Nintendo and Sega Genesis and has been a console gamer ever since. She's currently a ...

Asus’ gaming brand Republic of Gamers (ROG) said at CES 2026 it is collaborating with Japanese game studio Kojima Productions ...

Dell ’s gaming brand Alienware is getting a big refresh. Following on from the big revival of the XPS brand, Alienware is to ...

Red Magic 11 Air leaks reveal a 6.85-inch OLED, Snapdragon 8 Elite, 7,000mAh battery and 120W charging in a surprisingly thin gaming phone.

A new report by Dentsu showcases a major shift in how consumers interact digitally. As younger cohorts flock to interactive gaming platforms like Roblox and Fortnite, while streamers on Twitch and ...

A report details 600 brand activations on Roblox across categories including toys and sports, up from around 400 in 2024.