MarTech on MSN

GEO isn’t a fad — but most GEO tactics won’t survive

Generative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with ...

As ‘agentic commerce’ gains ground, companies shouldn’t put too much faith in ‘GEO,’ one industry insider warns

Research from AIVO Standard shows that AI models are inconsistent and unreliable in answering questions about a company's ...

Google’s John Mueller on SEO vs. GEO: Focus on audience behavior

AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

Stop Calling It 'SEO For ChatGPT' When GEO Is A Positioning Problem

In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and ...
CNET

Geo-Blocking Explained: What to Know and How You Can Get Around It

Zach began writing for CNET in November, 2021 after writing for a broadcast news station in his hometown, Cincinnati, for five years. You can usually find him reading and drinking coffee or watching a ...
Forbes

GEO Group Running Out of Banks as 100% of Known Banking Partners Say ‘No’ to the Private Prison Sector

This shift represents an estimated shortfall of 87.4% of all credit and term loans to the industry, which depends on these instruments to finance their day to day operations. All of the publicly known ...
SpaceNews

GEO operators say they can compete against LEO systems on cost

WASHINGTON — Despite all the investment in low Earth orbit broadband megaconstellations, operators of geostationary satellites argue they can offer more cost-effective services. During a Satellite ...