These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

While Ford knows affordability remains a consumer concern, the message this year is focused on what its vehicles can do rather than what they cost.

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

Confused by Ford’s SUV lineup? We rank every 2026 Ford SUV from smallest to largest, breaking down MSRP, space, and ...

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to Ford's Andrew Frick.

Ford pledges five new sub-$40k models by 2030, starting with an electric pickup, to fix a lineup left barren by the death of ...

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

Ford Motor saw its sales drop 5.3% after it ended production of two popular SUVs, but it saw gains in small pickups and cars.

Farley recently expounded on Ford's new EV strategy, refrencing one of the most popular EVs.