Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

After sluggish sales and mounting losses, Ford executives are reportedly weighing whether to pull the plug on the model ...

Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...

The headline might read like a rumor, but it probably isn't. According to The Wall Street Journal's Sharon Terlep, Ford ...

Sales of expensive battery-powered cars like the Ford F-150 Lightning have stalled, forcing automakers to slow production and offer more affordable vehicles.

If Ford can deliver a compelling electric truck around $30,000, it could become the most affordable EV pickup in the U.S.—and ...

It is clear that the electric vehicle (EV) market is not what it once was. Legacy automaker Ford ($F) is currently running ...

All told, Ford has reportedly lost about $13 billion on EVs since 2023, which, even in the business world, is a lot of money.

Ford Motor Co. is considering scrapping the Dearborn-assembled all-electric F-150 Lightning pickup truck in a move that could ...

The Ford F-150 Lightning and the Tesla Cybertruck are the two best-selling electric pickup trucks in the U.S. and emotions ...