Her name is not as familiar as Estee Lauder or Elizabeth Arden, but cosmetics maven Flori Roberts’ impact on the beauty business has been revolutionary. She pioneered the Flori Roberts Inc. cosmetic ...
Flori Roberts, an actress turned marketing consultant, in the mid-1960s overheard two Black models lamenting the difficulty of finding makeup suitable for their skin tones. Ms. Roberts, a blue-eyed ...
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