Flipkart Lite is primarily aimed at smartphones with low internal storage (4GB or 8GB). Due to the low storage, many users tend not to download the app, which takes away user base from Flipkart.

Flipkart, the e-commerce website that had gone app only has taken a U-turn and launched a mobile lite site. The website will give consumers an app like experience. Digit NewsDesk 10-Nov-2015 ...

Flipkart’s announcement closely follows the decision by India’s leading fashion retailer, Myntra, to shut down its website in favor of an app. The closure will come as soon as May 1.

And Flipkart, one of India’s most successful online stores, is a great example of the Chrome and mobile optimized technology in action.

Update: Flipkart has detailed how it achieved the new web app on mobile, but no explanation on why they backtracked from App-Only strategy. We have written to Flipkart for explanation, and will ...

The decision to kill off Flipkart’s mobile site will seem counter-intuitive to many U.S.-based companies, which are always looking for ways to make their desktop sites more usable on mobile devices.

Fashion e-retailer Myntra, which Flipkart acquired last year, is also set to abandon its website in favor of an app on May 1.