Behavioral finance, a field that blends psychology with economic decision-making, provides profound insights into the complexities of human behavior in the financial realm. I have been interested in ...

Behavioral finance can play a role in anyone's decisions. Chasing trends like a crypto win or viral TikTok stock tip is ...

Forbes contributors publish independent expert analyses and insights. Tim Maurer covers how personal finance is more personal than finance. Aug 22, 2021, 07:00am EDT Aug 23, 2021, 10:40am EDT This ...

You wouldn't start a client relationship by asking how much money they have, so why start planning that way? The most effective financial plans aren't built around numbers alone. They're built around ...

Guest essayist Amber Hunt writes that most people think they make rational financial decisions. But they don't.

Behavioral Finance is the application of psychology to finance and investing. It has produced deep insights into how investors think and behave as well as how financial markets behave. Learn more ...

The buzz around artificial intelligence has reached fever pitch—truly everyone in business is talking about it. However, as we look back at the history of technological advancements, we find a ...

The purpose of the wealth management industry is to increase the value of your portfolio. Add a new focus to the industry's mission: your head. Processing Content How an investor thinks and feels — ...

Behavioral finance is the study of how psychology affects investor behavior and financial markets. The study of behavioral finance relies on the assumption that investors and other financial ...