Once a TikTok wannabe, Instagram’s video feature is now a hit with users and advertisers. Can it make the leap to television?

The social platform will make its Reels content more "prominent," as its parent company reveals its own AI video tool Meta Movie Gen. By Alex Weprin Senior Editor The tech giant Meta is leaning ...

Meta will pause its Reels Play bonus programs on Instagram and Facebook in the US, signaling the platforms will focus on ad-rev share models.

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement platform, today released video performance data for branded Instagram Reels, Facebook Reels and videos, and TikTok content, offering ...

Facebook is starting to monetize its reels platform with overlay ads, which gives users another way to monetize their content. Reels monetization will roll out gradually. By mid-March, overlay ads ...

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Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. Accessible to anyone with a Facebook Page, Creator Studio makes it possible to schedule ...

June 17 (Reuters) - All new videos uploaded on Facebook will soon be classified as Reels, simplifying how users publish visual content, social media giant Meta Platforms (META.O), opens new tab said ...

ReelzChannel says Instagram's new Reels feature infringes its trademarks and is likely to confuse consumers. By Ashley Cullins Instagram last week launched a new short-video feature called Reels — ...

NEW YORK (AP) — Facebook's Instagram is launching its answer to the hit short video app TikTok — Instagram Reels. The new Instagram feature will let users record and edit 15-second videos with audio, ...