Pictured: Brad Pitt, star of the upcoming Formula One based movie. The film is produced by Apple and will be distributed by Warner Bros on June 27. (Photo by Ryan Pierse/Getty Images) The media rights ...
The phrase “motorsport is marketing” is an often-repeated adage in the automotive world. Premium brands like McLaren and Ferrari know that the emotionally-charged atmosphere of F1 racing can plant the ...
Cadillac’s move into Formula One isn’t about trophies. It’s about credibility, engineering discipline, and shaping the cars ...