Attention is not always a good thing. (Just ask Barbra Streisand.) But attention that is not “good” isn’t automatically “bad,” either, according to Matthew Cottle, ad effectiveness leader at NIQ. This ...

Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics and AI, has turned attention data into a real-time filtering tool ...

If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking tech is ...

Human eye. Image by troncap (CC BY 4.0) Human eye. Image by troncap (CC BY 4.0) Apple recently released its IOS 18 update, which includes new accessibility features, including advanced eye-tracking ...

Google could be planning to re-enter the competition with its Android XR platform and a partnership with Samsung on a new ...