Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

The service industry encompasses a huge range of businesses and segments that otherwise don't fit together. Read on to learn more.

The combined bridal market segments are a $48 billion industry in the United States, according to research conducted by IBISWorld whose findings were released in October 2011. The company estimates ...

Sika lifted its midterm earnings targets on the back of a new business strategy and what it called a strong market position. The Swiss chemical company and car-industry supplier on Tuesday raised its ...

DUBLIN--(BUSINESS WIRE)--The "Dairy Industry in Bihar: Market Size, Growth, Prices, Segments, Cooperatives, Private Dairies, Procurement and Distribution" report has been added to ...