For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct. But there's a reason that public relations and communications ...

Forbes contributors publish independent expert analyses and insights. I’m a clear communications expert and Plain Language advocate. I work with people all the time who sound completely different when ...

Stereotypical academic writing is rigid, dry, and mechanical, delivering prose that evokes memories of high school and undergraduate laboratory reports. The hallmark of this stereotype is passive ...

Having a unique brand voice helps your company stand out from the competition and connect with your audience. But when many people write for you, keeping that voice consistent across all content can ...

Most writers assume they write well. Yet most writers grapple with the reality of writing as a black box. That is, we know that writing works, but we’re a bit fuzzy on what makes readers grasp the ...