Farr, author of The Storyteller’s Advantage: How Powerful Narratives Make Business Thrive, argues that leaders who master the ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

When done properly, storytelling for business can entice your audience and demonstrate the need for your offerings. A good story can evoke emotion, drawing in customers and making them curious about ...

At View Conference, top directors from DreamWorks, Netflix and Sony discuss how real-time tools, fan culture and AI are ...

Storytelling is one of the most effective ways to build connections and develop trust and cooperation amongst teams. Telling ...

In a new brain scan study, neuroscientists found that telling the same story different ways activates different memory ...

This week's X-Terminators #3 – the only Marvel X-Men comic book out this week, in a fifth week schedule from Marvel Comics that, along with DC Comics, leaves things a little dry this week, which also ...

Joan Didion opens The White Album with the famous line “We tell ourselves stories in order to live.” This statement reflects her view that humans rely on narratives to make sense of life’s chaotic, ...