It is not uncommon for business owners to bestow their own names upon a firm. There are many well-known examples—in the U.K., there's Dyson; in the U.S., there's Ben & Jerry's; while, in Europe, one ...
In Steven Covey's book, 7 Habits of Highly Effective People, he espouses the idea that "all things are created twice … a mental (first) creation, and a physical (second) creation" (see link here).
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