Typically, when you sit down to develop a marketing plan, there are a number of components to consider: market research, target audience, positioning, budget, and so on. However, recent research ...

Cultural shifts like we’ve witnessed in the macro employer/employee relationship don’t happen often. The permanent, worldwide disruption of the power dynamic was inevitable following market turbulence ...

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Candidates can tell when a company is being authentic in its marketing and job posts, so it’s important to identify what’s unique about your company and why people enjoy working for you. Since the ...

LinkedIn has done a lot the past nine years to sharpen up individual workers' stature, providing a handy and highly public resume format that can lead to job offers. Now the Mountain View, Calif., ...

TAMPA, Fla.--(BUSINESS WIRE)--WilsonHCG, a multi-award-winning global talent solutions provider, released its fifth annual Fortune 500 Employment Brand Report. The report analyzes and ranks the ...

Having a reputable employer brand is a must for an organization’s strategy because it helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, ...

Accounting firms thinking about their branding is nothing new. You’re used to articulating what differentiates your business, the values you stand for, and your unique selling proposition. When you ...

Opinions expressed by Entrepreneur contributors are their own. Creating an innovative employer brand is a goal for many companies. In fact, 80 percent of more than 100 executives and HR professionals ...

Generation Z, also known as the iGeneration, is composed of those born between the mid-1990s and today. The generation's defining feature is its Internet usage. The iGeneration grew up with the Web.