In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...

Since the onset of the Covid-19 pandemic, one of the most commonly heard words in sales thought leadership is "empathy." While the B2B landscape has pivoted decidedly toward digital processes, the ...

Design thinking offers hope and holds promise for designing significant change[1]. In a world fraught with misunderstanding and habitual polarization, innovation leading to a more humane world is ...