To continue reading this content, please enable JavaScript in your browser settings and refresh this page. After more than 40 years in marketing and advertising ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Agency leaders share how emotion shapes trust, loyalty and long-term impact, revealing why the way brands make people feel ...

Small-business owners can use emotional marketing to increase the effectiveness of their marketing campaigns. The key is to develop an advertising concept that speaks directly to the consumers you ...

Every so often someone will ask me if I have a favorite hospital ad. If asked the same question about a song or movie, I might spend eons internally debating the attributes of one versus another. But ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

EINPresswire/ -- Modern marketing has entered an age where attention spans are shrinking, algorithms change daily, and audiences are constantly bombarded with content. Yet, one thing continues to cut ...

Despite resistance to more emotionally driven forms of marketing, evidence suggests that B2B businesses could benefit hugely from a more humanised approach to brand building. Here’s a look at the ...