Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from new companies. In April — the first time ...

Marketing automation company Autopilot is releasing a new prospecting tool for sales and marketing that's generating up to 42 percent reply rates on cold email tomorrow. That compares to a traditional ...

If you’ve ever attempted email prospecting in sales, you know the frustration of unopened or ignored emails. Before you start banging your head against the wall, take a moment to put yourself in the ...

With nearly 10 years of experience in sales, it should come as no surprise that I have read my fair share of horrendous prospecting emails. But one that landed in my inbox this past week took the ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...

Ready to scale your sales? Learning how to write a cold email will be critical for your success with cold email prospecting. Most people shy away from it, because they think it’s spam (it isn’t and ...

Email is still the top marketing channel when it comes to new business prospecting ­– as revealed by Sopro’s new whitepaper The State of Prospecting 2023. The annual whitepaper, now in its second year ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

One of the great challenges in e-mail marketing has always been prospecting. However, e-mail service provider Yesmail claims it has the answer in its newly released Yesmail Prospector. Yesmail ...